What Consumers Are Costing Small Businesses is a 5-day email class starting June 9 that flips the script on support. We’re looking at how everyday consumer habits like expecting discounts, prioritizing convenience, or ghosting after custom requests are quietly harming the very small businesses we say we want to uplift. This isn’t about guilt, it’s about awareness. Because being a better consumer isn’t always about spending more it’s about showing up with more intention.